Just last week, we gave a tour of our manufacturing plant to some new customers. They were a fantastic group to show around. Very curious about how we work and about all of the equipment that we use.
While “touring a steel manufacturing plant” might sound like a quiet event, we find that walking guests through how we create different pieces quickly becomes intriguing.
Justin Gault gave the tour. His passion for his work is contagious. As he walks visitors around, he picks up or points out various tools with expertise. You can see people getting drawn into the different parts of the process and becoming interested in the metal at each different stage it’s used.
Giving tours like this reminds us of exactly what we love about steel’s unlimited capabilities in design. It has such powerful potential to convey a vision or mood.
Steel can be an unexpected medium in a space. It has great presence. It can quickly signal an aesthetic of power or industrial grit. A recent visitor to our Serenbe, Georgia showroom said that he liked working with steel because it was “honest.” He coupled steel with wood and concrete for a look that was both industrial and modern.
Steel can be very bare bones and reflect natural textures, or it can be given a powder coat and glossy clear coat for a very finished, upscale look.
We have a set of stairs in our showroom, done completely in steel from tread to handrails, and finished in our signature clear coat. People often walk in and head straight to the stairs, running their hand up the rail, and softly whispering, “Wooooow…” Visiting the showroom allows people to see the different finishes in person, and how the finish can affect the impact of a piece.